I was driving my sister to the airport at 4am a couple weeks back, and we had some pretty interesting conversations, since brain activity is at possibly its lowest point that early. She was talking about the things she brought with her on the plane, and listed off her "eye pillow" but I thought she meant iPillow, similar to iPhone, iPad, iCloud...and I said, "how on earth did they work that out?" We laughed when we figured it out. What do you say apple? Challenge accepted?